Any guy can shop online or head to the mall to buy apparel from mainstream brands, and there’s nothing wrong with that. If it ain’t broke, as they say. As long as you’ve taken the…
Percival
Style
Percival’s Shearling Coats are Luxe (and a Little Retro)
There’s something very suave about a shearling coat. From ’40s aviators to ’70s pimps, the shearling coat has marked a devil-may-care sartorial attitude. Now, British brand Percival is running a limited collection of shearling-lined jackets…
Style
Percival x Throwing Fits is the Collab We Didn’t Know We Needed
British menswear brand Percival is known for their collaborations and playful stereotype-busting look at British style. Throwing Fits, the podcast hosted by fashion media vets Lawrence Schlossman and James Harris, is about “two grown dirtbags…
Style
This Percival Collab Shows British Classics Don’t Have to Be Stuffy
Percival, known for injecting a bit of humor into the traditional British menswear field, is at it again. This time, they’ve taken their clever use of embroidery and cheekiness and injected it onto the outerwear…
Style
Percival Continues Partnership with Champion with new Bedfellows Collection
Percival has once again launched a collection with Champion’s sportwear as its canvas. Introducing their latest collection, called Bedfellows. Utilizing sweatshirts, shorts, and tees from Champion’s line, Percival has added their signature touch to the…
Just in Time for Negroni Week: Percival x Campari
Percival has a habit of hitting menswear trends at a diagonal, offering cheeky Instagram posts alongside impeccably well-made garments. The bright colors and retro pattern of their collaboration with Campari shows the strength of the…
Recent Features
Percival’s AW22 First Drop is Here
Percival’s thoroughly modern – and fun – interpretation of today’s English man is more present than ever with the first drop in their Autumn/Winter 2022 collection. Highlighting complimentary neutrals in a selection of comfortable cuts…
Style
Percival’s Linen Collection Has Everything You Need to Look Your Best This Summer
When it comes to proper attire during the warmest months of the year–we’re talking weddings, cocktail hours, work outings and the like–linen clothing is an absolute necessity unless you live in the tundra or want…