The visual language of the 1920’s was defined by sleek, geometric patterns, unparalleled elegance, and a stylized form that showed a globalized landscape of inspiration. During the Roaring Twenties, the Art Deco style dotted the…

The post The Bremoir Lexington Puts Art Deco on Your Wrist first appeared on Cool Material.

British-designed, Swiss-made company Farer just released their Cushion Case collection and it’s an elegant and simple design that’s ideal for just about any watch wearer. While still within the design lexicon of the Farer brand,…

The post Farer’s Cushion Case Collection is a Thing of Beauty first appeared on Cool Material.

If Steve Zissou were to own a watch in 2022, it’d be this one. The Farer Thurso shows how a watch company can continue to evolve their looks while not straying too far from principle…

The post The Farer Thurso AquaMatic is a Sub-$1,000 Watch We Love first appeared on Cool Material.

An iconic watch possess timeless style. No matter the decade, you can strap it to your wrist and look sharp. This blue-faced Timex Weekender Oversized Chrono fits the mold at a fraction of the price…

The post Timex Weekender Oversized Chrono first appeared on Cool Material.

This watch is virtually identical in appearance to the watches worn by American troops in the Vietnam War. Unlike those timepieces, however, this modern version is built to be a bit more durable—the ones during…

The post 1960s US Military Vietnam Watch first appeared on Cool Material.

To go along with all the details that were finally released about the Apple Watch, we were also greeted with the first commercial for the new device. In typical Apple fashion, it’s packed with a…

The post The First Commercial for the Apple Watch first appeared on Cool Material.

Apple teased us last year with the unveiling of the Watch. While it looked sleek and exciting, Tim Cook and Co. left out a lot of important details. Well, now we have them. For starters,…

The post Apple Watch – More Details + Order Info first appeared on Cool Material.