Count on Ryan Reynolds to overtake a boutique gin brand and slather his annoying flawless face all over everything. Reynolds is now the owner and the face of the American gin brand and his lack of seriousness is evident in just about everything he does for the Portland, OR company. No doubt sales have skyrocketed, as a result, and men everywhere are consuming it in hopes that some of his charisma and good looks will rub off. Now, Aviation has released a video that showcases the magic behind how Aviation Gin is made. The rather unorthodox methods shown in “The Process” are as entertaining as they are utterly false, but who really cares? Hipsters with ZZ Top-like facial hair pound juniper berries into oblivion, and someone impersonating Sarah McLachlan’s torso fake strums a guitar for that ethereal touch. Regardless of the intentional disingenuousness, the result is marketing brilliance.
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The PAX Plus Vaporizer Is as Elegant as It Is Effective
Whether at home or on-the-go, when it comes to vaporizers, we want it all. We want to be able to use full flower or potent concentrates depending on the mood–and keep it smooth without any harsh smoke. We want multiple modes for unique combinations of flavor and vapor. We want an oven that’s as easy to clean as it is adjustable depending on the length of the session. Sounds impossible, right? It’s not with PAX Plus. In addition to packing all those features into one perfectly portable device, it’s also one the most sleek and stylish products that’s come out recently.
