Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.
Unimatic UT4-AA
“I’ve been a big fan of the Milan-based Unimatic brand ever since its inception back in 2015. Its most recent limited edition collaboration is with Automobili Amos, an automotive house that’s revived the famous Lancia Delta Integrale for the modern age. The Unimatic UT4-AA is one of two models, and it’s festooned with a glorious green dial and rubber strap. Inside is a Seiko VH31 movement that’s been shock-protected to military standards, ideal for fast rally driving. I love the yellow Integrale Futurista car on the tip of the second hand and the way the “AA” logo has been incorporated into the Unimatic name on the dial. As the watches and automotive editor, this is right up my alley, and I was quick enough to grab one of the only 50 units made. The fact that it bears my name is merely coincidence.” Buy: $555
Hammies Shorts
“With Father’s Day approaching, it’s gotten me thinking of the ultimate Dad Style of the ’70s. Porn staches, wild hair, and yes, those short shorts. Hammies does a great job in recreating the design of the bygone men’s short and I’m feeling it this summer. Constructed from a stretch corduroy to really hammer in the vintage feel, it’s got a 3” inseam and an elastic waistband. I’m going to pair this with some aviators and grab an ice cold Tab to get in the mood for Summer 2022.” Buy: $70
– Brett Braley, Style Editor
High Cotton Sweet as a Peach Bow Tie
“In some personal news, I’m getting married tomorrow. And, to look my best, I turned to High Cotton for a fresh new bow tie. I’ve been a fan of High Cotton ties for several years now and I’m thrilled to sport the Sweet as a Peach bow tie for the big day. Plus, the company is based in North Carolina so I can feel good about shopping local. And, I managed to have High Cotton make a set of matching neckties for my groomsmen, too. I even stocked up on some extra bow ties for upcoming formal occasions. Quality materials and a stylish construction combine for my favorite bow ties on the market.” Buy: $55
adidas Adilette Comfort Slides
“The temps are rising and the air conditioners are starting to power on which only means one thing–Summer is quickly approaching. Whether you’re spending your warm-weather time at the beach, on the mower, or behind the grill, it’s high time you picked up a new pair of your favorite summer shoes–slide sandals. These adidas Adilette Comfort Slides are incredibly well-built, as comfortable as not wearing shoes at all, and available in more than 30 different colorways to suit every need. What’s more, you can get a couple extra bucks off with code SUMMER until the end of Memorial Day Weekend, so now is the best time to pull the trigger.” Buy: $28
New Balance 574
“I’ve been wearing the same pair of New Balance British 670s for probably 10 years now and decided it’s time to put a new pair into rotation. I wasn’t feeling any of the colors on the New Balance site so I hit up StockX and discovered these gems. Another decade of Dadcore on the way.” Buy: $124
