On my walk to the bar, I rehearsed “para uno, en la barra está bien” exactly 30 times. I once read about a technique called mega-drilling, suggesting it takes 30 repetitions to cement a memory.…

The post Bartenders Explain Why Cocktails Taste Better From the Bar (and How To Emulate Them) first appeared on Cool Material.

Welcome to Add to Bar Cart, where Cool Material’s writers and editors recommend the spirits that they’re enjoying most right now. It feels like the official designation of the American single malt whiskey category has…

The post Westland Distillery’s Latest American Single Malt Is a True Taste of the PNW first appeared on Cool Material.

Finding the right Valentine’s Day gift for the man in your life is a balancing act. No one needs more useless junk, and even the most expensive gift runs the risk of being forgotten at…

The post The Best Valentine’s Day Gifts For Men first appeared on Cool Material.

As a lifelong “mountain guy,” I tend to scoff at the mention of “a fresh way to explore the backcountry.” The last thing the outdoor rec industry needs is another motor on the trail systems…

The post An Electric Snow Bike Is the Coolest New Way To Experience the Backcountry first appeared on Cool Material.

For some, January was defined by dry. Others leaned a little more toward damp. And then there are those who threw moderation trends to the wind and continued right where the holidays left off. For…

The post The Best Whiskey and Other Spirits the Cool Material Team Enjoyed in January first appeared on Cool Material.

When I’m in the market for a shower beer, I want something simple and satisfying. It should be on the cheaper side, but not cheaply made, and taste good but not so good that you…

The post The 7 Best Shower Beers To Always Keep in Your Fridge first appeared on Cool Material.

If you’re new to the world of whiskey, you might be confused by the various terms listed on bottles of bourbon, rye, single malt Scotch, and other whisk(e)ys. And for bourbon, there’s one designation in…

The post The 9 Best Cask Strength Bourbons Under $100 first appeared on Cool Material.

January is a time for new beginnings and resolutions you’ll never keep. What will always keep is a timeless watch. And unlike that physical planner that will inevitably be used less than the phone calendar…

The post The 5 Coolest Watches We Had Our Eyes On This January first appeared on Cool Material.

You can find a high-quality bourbon in just about any price range. That said, most of the bottles that typically capture the attention from bourbon aficionados and the whiskey press tend to be one-off releases…

The post The 7 Best Bourbons You Can Find Anywhere For Under $50 first appeared on Cool Material.

Can people train themselves to be happier? Can they hack the human psyche for greater fortitude, fulfillment, and joy? According to the teachings of Stoicism, one of the richest intellectual threads of the classical world,…

The post Tips and Essential Books To Live a Happier Life Through Stoicism first appeared on Cool Material.

Cinematic history is littered with gems. In the hands of a brilliant director, a skillful cast, or a visionary writer, a masterpiece can be born. There are so many, in fact, that selecting just 100…

The post 100 Essential Movies Every Guy Should See first appeared on Cool Material.

I spent the last three months of 2022 working at Kinnegar Brewing, an Irish craft brewery in Letterkenny, County Donegal. For homebrewers who want to learn what it’s actually like to work in a brewery,…

The post I Moved To Ireland For a 3-Month Brewing Internship. Here’s What It Was Like first appeared on Cool Material.

Whether you’re a veteran rider or a beginner motorcyclist, you shouldn’t let price tags get in the way of enjoying a great motorcycle ride when the highways, country backroads, and urban streets beckon. Concerns that…

The post The Best Affordable Motorcycles You Can Buy, From $1,800 to $8,900 first appeared on Cool Material.

This is Worth The Hype, where our writers and editors put popular products to the test to see if they are, in fact, worth the hype. I have a tendency to quickly wear through footwear.…

The post Rhodes Portland Boots Are the Perfect Everyday Wear, and Currently 25% Off first appeared on Cool Material.

Rotten Tomatoes and Netflix both reign supreme in their respective territories and since there’s such a natural overlap, it might be worth seeing what the first has to say about the second. As it turns…

The post 9 Worthwhile Films On Netflix Rated 100% Fresh On Rotten Tomatoes first appeared on Cool Material.

When it comes to jackets that epitomize cool, you’d be hard-pressed to find a more effortless, functional, and easy-wearing option than the bomber jacket. With a veritable who’s who of men’s style icons from Brando…

The post The 9 Best Bomber Jackets You Can Buy, From $100 To $1,500 first appeared on Cool Material.